Patine

Patine is a French ready-to-(re)wear brand based in Paris. Launched in 2017, Patine creates women’s wardrobe essentials that serve as lifelong staples, and are made from only the finest quality materials. Each product is carefully developed in close collaboration with an engaged community. As a teenager in the 90’s, Charlotte, Patine’s founder, is forever nostalgic for vintage sweatshirts with soft fleece and quirky prints, not to mention coffee served in mugs à la Twin Peaks – hence the delightfully retro vibe of the brand.

Charlotte contacted me to create content for the campaign for the launch of their first ever white shirt, ‘Tony’. The content ranged from Instagram posts and stories to newsletters and web pages (including an exclusive page about the questionnaire feedback from the customers). I was in charge of the graphic design.