BENEDICT + RIVA

BENEDICT + RIVA is a Leipzig-based company specialized in the planning, production, and installation of complex facades. I worked as a marketing designer during the rebranding of the company in 2020. I was tasked with strategizing, conceptualizing, leading and art directing the full rebranding and its implementation – including naming, logo, graphics, collateral designs, guidelines, and web design.

I worked closely with management during the whole process. I had the honor of working with amazing photographers, Peter Eichler and Michael Bader, and the talented team from 3tech for web design and development. Those collaborations transformed the vision into a fully fleshed out brand.

Color palette used in the new identity is predominantly monochrome, aiming at timelessness. The splash of bright orange, used sparingly as an accent color, appears thoroughly current and striking with a youthful energy and vibrancy alongside the more formal expression of the buildings’ tectonics. The font, GT America, (Grilli Type, 2016) was inspired by the European Grotesk genre, with an American Gothic twist. The result is bold, contemporary, and highly legible.

Finally, the “+” symbol in the logo reflects the collaborative approach as well as the technical aspect that is at the heart of BENEDICT + RIVA’s engineering work. In this age of “digital first”, it was crucial to equip the brand with a modern identity to reflect the promise of uncompromising quality while remaining flexible for the various communication channels of the 21st century. Thanks to its logo variations, the visual identity is modular and adaptable to the whole range of online and offline contact points.